Objective: |
Create a timeless logo with conservative characteristics that clearly conveys a sense of travel and/or destination amongst its ecofriendly goals. |
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Specifications: |
Logo suitable for use in both website and mobile based applications. |
Design Comprehensive 1 of 2
March 8th, 2020
8 Included Designs
Key Concepts : Roadways , Plants , Green
1 2
1 2
Design Comprehensive 2 of 2
March 20th, 2020
8 Redesigns of "Leaf - 2A"
Concepts : Destination , Greens , Plant
Collegiate Ride-share App Logo
March 31st, 2020
Final Redesign of "Swift - Gradient"
The Collegiate Logo is a collaborative effort between the development team and artist with intent to present an identity that embodies both the spirit of the app and NMC.
The logo depicts NMC through its use of the officially sanctioned color, and as a destination through the “map marker” shape.
The leaf, much like the NMC pine, is both a symbol of environmental consciousness and the great Northwest Michigan ecosystem.
Together these symbols emphasize the great value we place on helping students achieve their goals while maintaining a holistic place in the community.